Digital Marketing Agency For Dealerships
Services That Power Results
At The Moran Group, we offer a full suite of automotive marketing and advertising services designed to connect your business with the right audience. Whether you need to build your brand, drive awareness, captivate through creative storytelling, optimize your digital presence, or harness the power of data-driven insights, our team has the expertise to deliver results. Explore our core services below to see how we can help you achieve your business goals.
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Media: Video and Audio
Attract automotive shoppers with relevant, compelling messages no matter where they consume their media. With years of experience in delivering video content across new media channels for automotive dealerships, The Moran Group is well-versed in executing hyper-targeted video strategies using multi-dimensional data sets.
Creative
Retail-focused and results-driven - Making sure your messaging hits the mark. Attract automotive shoppers with relevant, compelling messages no matter where they consume their media. Our creative executions are designed to drive action with convincing copy, compelling visuals, and strong calls to action. We understand the art of automotive persuasion. All of our creative assets are designed for consistency to establish continuity across all channels, unifying every touchpoint for maximum effectiveness. Our creative team can assist with scaling your current creative for faster deliveries or building your entire campaign from concept to completion. Leverage our talent and tools for quick turnarounds and quality creative executions. Our Baton Rouge office is complete with multiple in-house edit bays to ensure quality and speed which are critical for the automotive business.
Social Media
Fuel your dealership’s growth with a tailored social media strategy designed to drive real engagement and results. At The Moran Group, we craft dynamic, high-impact content for platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest. From compelling paid ads to authentic organic posts, we focus on connecting with your audience to build a loyal community around your brand. Let us turn likes, fans, and followers into lifelong customers for your dealership.
Search
Drive traffic and conversions with a holistic search plan from The Moran Group. Our PPC plans aim to deliver the highest quality leads at the lowest possible CPC. This is achieved through the use of machine learning, competitive analysis, testing, and budget control. Outrank your competition with a strong SEO plan that will keep you above the fold and ahead of the curve. The Moran Group's SEO team is able to improve your organic search presence and drive more organic traffic and leads by routinely optimizing your website and developing relevant content.
Email Marketing
Nurture shoppers and Boost Appointments in New, Used, and Service. Email continues to remain one of the most effective tools for driving appointments. Whether it’s finding new customers outside of your database, segmenting and nurturing your own email list, or driving 100s of leads from one email with personalized event-style marketing, or email retargeting your website visitors, The Moran Group ensures you are getting additional opportunities with email marketing.
Analytics & Business Intelligence
Where is the true ROI on your marketing spend, and where are the opportunities to improve it? Where are the inefficiencies in the sales process? Are you maximizing the value of your inventory? Our OneVision dashboard allows our team to answer all of these questions - aggregating your sales data, inventory, competitive data, advertising, website analytics and third party providers all in one place. Additionally, The Moran Group works with you to get the most from your advertising spend AND get the most from each up on your lot - from mystery shopping your website, to providing outsourced BDCs and BDC consultation, and offering monthly sales training webinars to your sales team.
