A combination of custom dashboards and innovative turnkey tools built to help you spend less time analyzing your ads and marketing data and more time turning insights into sales and operations successes.
At the Moran Group, our goal is to bring clarity and consistency to your dealership marketing measurement and analysis, helping you make the right decisions for your business across paid media, your websites and third-party marketplaces.
Real time results to drive actionable insights and changes for enhanced performance of your business objectives.
A single tool integrating your CRM, DMS, Inventory, web analytics, digital ads and 3rd party listings, revealing your true ROI, marketing efficiency and other insights–without poring over countless reports each month.
As a member of the Automotive Standards Council, we work to ensure your website and tools track the details of every customer interaction so that you can make true comparisons across paid media, organic, social and third-party traffic.
Real-time dashboards and reporting with all of your advertising and website data, for all of your dealerships, in one place.
At the Moran Group, our goal is to bring clarity and consistency to your dealership marketing measurement and analysis, helping you make the right decisions for your business across paid media, your websites and third-party marketplaces.
Our automotive analytics experts get to work well before we launch new campaigns for your stores, analyzing your existing web analytics environment and recommending updates or changes based on the industry’s ever-evolving technology. We’ll work with your web team and vendors to implement our custom campaign tracking tools, configure inventory-direct ad feeds, and ensure all customer website activity is being tracked through ASC-compliant events. Once the data is flowing, you’ll have total access to all of the collected data through your own dashboard on The Fuel Gauge.
We measure all areas of your business including service, online parts stores, sites focused on recruiting or vehicle acquisition and more.
The platforms and technologies we use to enhance your dealership data and insights every day include:
Google Analytics
Google Tag Manager
Meta Server-Side Tagging
Inventory Feeds
CRM / DMS Integrations
Ecommerce Tracking & Online Stores
OneVision AI
The Fuel Gauge & Custom Reporting
ASC Tracking
Lead Source ROI
