The perfect complement to your marketing department, our Analytics team has one goal: building the perfect data environment for your business so that you can focus on the metrics that matter for continued growth.
All of your marketing data in one place, in real-time. You choose the breakdowns and metrics you want to see, supported and guided by our team of digital media and analytics experts.
When you partner with the Moran Group, you have 24/7 access to your digital marketing data. Your highly-detailed dashboards and reports will be custom-designed by a team of analysts with experience measuring results across a wide variety of industries. We don’t just show you ad clicks and conversions from Google and Facebook, but specialized metrics and breakdowns that matter to your business.
We design our dashboards and reporting with the level of detail you need, allowing for quick, clear insight into your campaigns’ performance. Break out your data by product or service line, location, audience and more.
Our Analytics team has experience designing data for clients across a wide range of industries, including Ecommerce & Retail, Healthcare, Legal, Food & Beverage, Education, Home Service, Travel & Attractions and more.
Real-time dashboards and reporting with all of your marketing and website data in one place, always at your fingertips.
Our work bringing clarity to your marketing measurement and analysis begins before any campaigns are launched or ads are optimized.
We start by analyzing your existing website and analytics environment, rooting out any gaps or opportunities for enhanced measurement. In collaboration with your marketing team, we’ll identify your primary KPIs and metrics as well as secondary actions and data points that we can use to identify audience segments and marketing funnel stages–ensuring you are set up to reach users at every stage of the customer journey with the right media and messaging.
We’ll work with your web team or external site admins to implement our custom campaign tracking tools and ensure all web activity is recorded accurately in Google Analytics and digital ad measurement platforms. Once the data is flowing, you’ll have total access to all of the collected data through your own dashboard on The Fuel Gauge
The platforms and technologies we use to enhance your data and insights every day include:
Google Analytics
Ecommerce Tracking & Online Stores
Google Tag Manager
Data Visualization
Meta Server-Side Tagging
The Fuel Gauge & Custom Reporting
A/B Testing
Call Tracking
Inventory Feeds
Social Media Analytics
