Paid Search
Convert Searches Into Sales
Show up when customers search for you. Drive immediate, qualified traffic by capturing motivated customers actively searching for products or services.
Search Engine
Marketing (SEM)
Paid Search Ads are ideal for businesses looking to capture high-intent customers at the moment they're actively searching for products or services. Paid Search or Search Engine Marketing (SEM) reaches consumers at the bottom of the funnel of their customer journey with text-based ads on both Google's and Microsoft's search networks. Our SEM campaigns target motivated buyers actively seeking specific products or services. Through strategic bidding, targeted keywords, and high-impact ad copy, SEM can drive immediate, qualified traffic to your business website.
Success Story: SEM
Increasing Service Bookings: An auto dealer’s service and collision center utilizes SEM to target local drivers searching for vehicle service, collision, repair, or maintenance. By running targeted ads on both Google and Microsoft, the center increased service leads by 11% from Q4 to Q1, while specific targeting for high-intent keywords like “oil change near me" and "collision repair” drove high-quality traffic and increased in-shop inquiries.
Search Engine Inventory Marketing (SEIM)
Search Engine Inventory Marketing (SEIM) is ideal for dealerships aiming to move used vehicle inventory efficiently by engaging local buyers at the decision stage. SEIM connects in-market car buyers with localized, targeted ads on Google and Microsoft. We specifically target local buyers actively searching for pre-owned models, ensuring dealerships can connect with high-intent customers interested in specific makes and models available on their lot.
Success Story: SEIM
▲
49
%
increased used pageviews
By utilizing SEIM for ready-to-buy used car shoppers, this multi-location group saw an increase in both used car website activity and used car sales YOY.
Vehicle Listing Ads (VLA)
Vehicle Listing Ads (VLA) is best suited for dealerships promoting either new or used vehicles to increase showroom visits and sales. VLAs showcase specific inventory details—like images, prices, and features—directly to high-intent buyers across Google’s networks, including Search, YouTube, and Display. VLAs optimizes sales efficiency by connecting vehicle inventory with buyers ready to purchase.
Success Story: VLA
▲
116
%
truck leads
A dominant truck dealer started running Vehicle Listing Ads (VLAs) with The Moran Group. We leveraged visual ads showcasing specs and pricing and the dealer saw a 10% increase in truck VDPs and a 116% increase in truck leads across paid search.
Performance Max (PMax)
Performance Max uses AI to deliver cross-platform ads in multiple formats, maximizing reach and impact. Performance Max (PMax) is ideal for dealerships seeking a lead-focused, comprehensive strategy that adapts to users’ behavior along the customer journey. Performance Max engages audiences across all stages, from awareness to conversion, by delivering ads across Google’s Search, YouTube, Display, Gmail, Maps, and Discover networks. With Google’s AI and Machine Learning, PMax supports a seamless full-funnel strategy that adapts based on user intent and engagement.
Demand Generation
Demand Gen is ideal for dealerships looking to build brand awareness and generate interest by targeting audiences who are not actively searching but are potential customers. Demand Gen builds brand awareness and interest among audiences by creating demand through strategic placements on Google Discover, YouTube, and Gmail. Demand Gen campaigns are effective for creating top-of-mind awareness, adding new prospects to the pipeline.
Success Story: Demand Generation
▲
43
%
increase in vehicle acquisition leads
An automotive dealership uses Demand Gen to raise awareness of a vehicle buyback program, reaching local audiences on Discover, Gmail, and YouTube. Through lookalike targeting and engaging ads, the campaign led to a 43% increase in inquiries and a 97.5x increase in overall ad impressions significantly boosting their visibility and adding potential customers into the pipeline.
Benefits
Instant Visibility
Start capturing traffic and leads from day one, giving your brand immediate exposure. Strategically written ad copy giving shoppers a reason to click and buy from you.
Drive Sales
Reach users actively searching for relevant products or services. Clicks become shoppers and future sales as they chat, call you, and submit form leads on your website.
Cost-Efficient
Only pay for a click to your dealership. Optimize higher converting keywords to gain better cost per conversions and cost per sales.
Our Process
Team & Tools
Our team of Certified Paid Search Advertising Specialists leverages advanced tools for real-time insights and optimization, ensuring your campaigns consistently outperform the competition.
Google Ads Certified Experts
Microsoft Ads Certified Experts
Keyword Planner
Microsoft Advertising Intelligence
Google Analytics (GA4)
Fluency Campaign Management
AI Results Accelerator
Automotive Ad Specialists
Dealer-Specific Feed Tools
Audience Insights & Lookalike Targeting
