Solutions in Marketing from The Moran Group

Stay Informed And Inspired With Our Latest Insights.

The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.

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AI In Marketing: Using AI for Targeting and Audience Segmentation

Learn how artificial intelligence (AI) can transform the marketing industry through data analysis, customer targeting, and social media strategies, elevating efficiency and customer engagement for superior business results.

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Top 5 Things Your Mobile Site Needs to Convert Customers

A website optimized for mobile devices is crucial for your business to succeed. Check out our list of the top 5 things your mobile site needs to convert customers!

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Consider Why Twitter Can Still Provide Value To Your Marketing Strategy

The debate surrounding the future of Twitter has been ongoing, but marketers and businesses continue to use it as part of their marketing strategies. Read more about how Twitter can become part of a digital marketing strategy, and contact The Moran Group to learn how we can help.

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Illustration of a YouTube video playing on a laptop computer.

From Test Drives to Sales: YouTube Is a Valuable Part of the Buying Process

Customers utilize YouTube as part of their buying cycle, starting with test drive videos several months before buying, followed by competitive comparisons, and finally turning to in-depth vehicle feature videos right before deciding to visit your dealerships.

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Performance Max Deep Dive

Performance Max is a new automated, multi-channel campaign type. Since its introduction, many advertisers have been divided on the topic. To better understand the impact these campaigns can have, it is important to understand what they are and what makes them powerful.

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Latest on Apple Maps Update from The Moran Group Advertising

Apple has recently taken a big step forward in their competition with Google Maps with the recent Apple Maps update. The Moran Group Advertising in Baton Rouge is here to help explain what you need to know about this update!