The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Discover how Google’s recent enhancements to Performance Max campaigns, including new customer acquisition goals and updated ad formats for vehicle inventory, are revolutionizing automotive advertising. Learn why accurate pricing and leveraging AI-driven multichannel delivery are key to maximizing your ad performance and driving more qualified leads.
Stay compliant with FTC regulations on endorsements and reviews while building consumer trust. Learn how The Moran Group can help you navigate these rules to maintain transparency and drive business growth.
Discover how automotive dealers can use Reddit to engage with potential car buyers. Learn tips for maximizing engagement and building trust on this dynamic platform to drive more leads to your dealership.
Google Marketing Live announced new AI-powered marketing features, enhancing Google Ads strategies and campaign performance. Key updates include ads within AI Overviews, smarter Performance Max campaigns with granular asset-level reporting, and expanded AI capabilities for ad creation. These innovations aim to improve ad effectiveness and efficiency, positioning AI as a central tool in future marketing strategies.
Generative AI's growing demand for data has led to increased website scraping, affecting analytics and potentially increasing bandwidth costs. While bots generally impact Direct traffic channels, monitoring for anomalies in traffic trends is essential. Identifying scrapers involves recognizing patterns such as consistent page indexing and specific browser and operating system identifications.
The potential TikTok ban in the US could shift users to platforms like YouTube Shorts, Instagram Reels, and streaming services, requiring marketers to adapt their strategies to these new channels.
