The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
Digital marketing in 2024 was shaped by trends like the rise of Connected TV (CTV), with ad spending growing nearly 19% to $28.75 billion, and short-form video content, which delivered the highest ROI and helped 40% of car buyers discover new vehicles. Privacy-focused strategies, first-party data collection, retail media networks, and AI-driven automation also played key roles, setting the stage for continued growth in 2025.
Online reviews can make or break your dealership’s reputation—but how can you generate more authentic, glowing feedback? Discover proven strategies to encourage reviews, build trust, and boost your ratings in this must-read guide for automotive dealerships.
Each month we break down trending searches for the auto industry. All data is pulled from Google’s Search Trend tool. Check out this month’s trending and top models!
Cybersecurity is vital for car dealerships as they handle sensitive customer data and financial transactions. Key strategies to enhance protection include staff training, securing networks, encryption, regular software updates, and role-based access controls, all of which reduce the risk of cyberattacks and safeguard customer information.
Effective HTML email design balances aesthetics, functionality, and user experience. Responsive layouts are crucial for mobile viewers, while simplicity and clear CTAs keep readers engaged.
Leveraging AI-driven campaigns is key to enhancing full-funnel conversions and delivering personalized experiences. Tools like Google’s Performance Max optimize ad performance, engaging consumers while prioritizing privacy and building trust. This approach maximizes ROI, boosts customer engagement, and supports long-term growth.
