Solutions in Marketing from The Moran Group

Stay Informed And Inspired With Our Latest Insights.

The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.

digital marketing strategies for driving auto sales

What We Learned from Google's Dealer Guidebook Case Studies

Learn how to apply the principles in Google's Dealer Guidebook with real-world case studies from our team at the Moran Group. Our experts will show you how to improve your digital marketing strategy today.

Hands hover around a miniature television set

In Case You Didn’t Know, It’s An Election Year! Planning Ahead for Political Preempts

It's political season and that means air time will be a hot commodity in most markets for the remainder of 2022. Our media team shares info and tips to help you navigate the waters and get the most from your media dollar.

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Illustration of a laptop computer showing multiple 5-star user reviews

Does Yelp Hate Car Dealers?

If you’re a car dealer who is focused on growing online reviews, you may have found it fairly easy to increase review volume on Facebook or Google. There are a number of tools and strategies for growing review volume that require little to no effort on your part. However, you may have noticed that growing reviews on Yelp is more difficult. Have you ever noticed that some reviews are hidden away in a hard-to-find “Not Recommended” section? ‍

Computer screen showing campaign results

SEO Content Strategy Tips

When it comes to organic rankings and traffic, a successful content strategy is important. See how content drove increased impressions, clicks, and traffic in our SEO content case study!

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How To Turn Great Ideas Into Successful Ad Campaigns

In this blog post, we examine 4 simple principles that can help you turn your next great idea into your next successful advertising campaign. Read on to learn more.

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Young woman analyzing data on a computer

Where Are My Site Visitors?

Google Analytics is a reliable source of data and truth for your site traffic. However, if what you're looking for is granular location data, you should be aware of Google Analytics' limitations.