The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.
In light of recent year's events, online shopping has, without a doubt, become more of the status quo. Dealers should be sure to include the necessary details on each and every used vehicle details page, or VDP, to ensure a quality user experience. Listed below are three key practices to follow in order to increase leads and conversions and improve one's overall automotive digital marketing presence.
Reach new customers and build brand recall with effective radio influencer campaigns.
Targeting competitor brand keywords, also known as 'brand squatting' or competitive conquesting, may get consumers searching for your competition to notice your products or services. Read more to learn the advantages of this tactic and what to consider before getting started.
You now have a new tool to reach highly qualified local car shoppers, similar to shopping ads already familiar to online consumers. Read more as our team reviews how VLAs work, tips on maximizing performance to drive more vehicle sales, and initial results from the pilot program.
With urgent care locations popping up on every corner, competition has become high for the Healthcare Industry. Read more about how we achieved exponential lead growth cost/conversion savings for this group of urgent care clinics.
As Gen Z continues to move into the higher education arena it's important to make sure you are advertising to them where they spend their time. Read more to learn about how to tailor your higher education marketing toward Gen Z.
