May 16, 2023
Baton Rouge/New Orleans, LA: Rouses Markets, one of the largest independent grocers in the United States and one of the fastest growing family-owned companies, has announced a strategic partnership with The Moran Group, a digital marketing and advertising agency renowned for their nearly 40 years of expertise. This move by Rouses Markets is part of a series of tactical initiatives aimed at leveraging deep data insights, audience segmentation, and innovative digital solutions to drive better business outcomes.
The Moran Group has developed a cutting-edge system called Amplifi, which identifies potential buyers, tracks them online, and delivers targeted advertising to them. Additionally, they offer 24-hour access to digital reporting, enabling Rouses Markets to monitor the performance of their campaigns and make data-driven decisions.
Initially, Rouses Markets hired The Moran Group to enhance their existing partnership with the New Orleans Saints. The agency was able to efficiently extend the reach of the grocer's curbside pickup campaign by developing and executing a programmatic strategy that included connected TV, online video, and banner ads tailored to the shopper across streaming live sports programming. This resulted in increased foot traffic and higher sales for Rouses Markets.
"We’re always looking for new ways to make connections with the consumer," said Donny Rouse, CEO, Rouses Markets, "and we are already seeing great results from the strategies and tactics they've brought to the table. The success of our partnership has helped us be even more responsive to customer behavior and market trends, and our teams make the most informed decisions for our business.”
Searches for Rouses Markets are up 23% year over year, prompting The Moran Group to provide additional services such as Google Advertising, paid social media, newsletter signups, location advertising, and email marketing.
"Our team is excited to work with another well-respected Louisiana brand that we have long admired and personally shopped with for years," said Kathryn Lemoine, COO of The Moran Group and lead account manager for the partnership. "Right now, we’re working with Rouses Markets in-house marketing team to provide the right digital products like programmatic media, shoppable ads, tracking and reporting tools to drive measurable growth and engagement. We're excited to see the positive impact our efforts will have on the business.”
Headquartered in Baton Rouge, LA, with offices in New Orleans, The Moran Group represents clients nationwide in 48 states across a wide range of industries and business categories.
“We pride ourselves on being at the forefront of digital innovation, constantly evolving to deliver the most effective and powerful solutions to our clients," explained Jim Moran Jr, CEO of The Moran Group. "Our partnership with Rouses Markets is the perfect example of this innovative spirit in action, as we work together to provide cutting-edge digital products and services that will enhance the customer experience and drive business growth."
"Rouses Markets, with more than 60 years of industry expertise, has established itself as a true innovator in the grocery business," continued Moran. "We're thrilled to join forces with such a well-respected brand and look forward to a long and successful partnership that will drive results for both of our organizations."
For more information on The Moran Group, contact Kathryn Lemoine, COO, at klemoine@themorangroup.com or 225.571.5589. To find out more about Rouses Markets in Louisiana, Mississippi, or Alabama, visit their website at https://www.rouses.com/.
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