December 5, 2024
Houston, TX: Lone Star Sports and Entertainment (LSSE) has extended its collaboration with The Moran Group (TMG) as its Agency of Record for the third consecutive year. The Moran Group will oversee traditional and digital media placements for LSSE’s premier event, The Kinder's Texas Bowl, scheduled for December 31, 2024, in Houston, Texas.
As a leader in sports and entertainment marketing, Lone Star Sports and Entertainment excels in ticket sales, event management, and promotions for high-profile events across the region. The Kinder's Texas Bowl, entering its 19th year, features a prestigious Big 12 vs. SEC matchup and ranks as one of the highest-attended bowl games outside the New Year’s Six. Broadcast nationwide on ESPN and simulcast on ESPN+, the game generates over $30 million in economic impact annually for Houston and supports DePelchin Children’s Center, the city’s oldest children’s charity, with over $2.5 million raised to date.
The Moran Group brings a proven track record of innovative, data-driven media strategies that drive results. Known for surpassing ticket sales targets and securing premium media placements, The Moran Group continues to leverage its expertise and Houston market connections to amplify LSSE’s campaigns. The partnership underscores The Moran Group’s commitment to maximizing audience engagement and ensuring the success of marquee events like The Kinder's Texas Bowl.
“We are thrilled to continue our collaboration with Lone Star Sports and Entertainment,” said Kathryn Lemoine, COO, The Moran Group. “The Kinder's Texas Bowl is an incredible event, and we are proud to contribute to its growth and positive impact on the Houston community.”
For more information on The Kinder's Texas Bowl, visit https://www.kinderstexasbowl.com/
For more information on The Moran Group, contact Kathryn Lemoine, COO klemoine@themorangroup.com, 225.571.5589, or visit themorangroup.com
The Moran Group, a leading full-service advertising agency with offices in Baton Rouge, New Orleans, and Texas, is a full-service advertising driving measurable results and long-term growth for clients. With over 40 years of experience, The Moran Group specializes in multi-channel advertising solutions for industries such as sports and entertainment, automotive, healthcare, and multi-location brands across the nation. By leveraging cutting-edge tools like Amplifi for programmatic media, the agency empowers clients to reach target audiences effectively, fostering brand growth and engagement. With a customer-first approach, The Moran Group has retained its first clients since inception, embodying a commitment to client success and innovation.
