December 13, 2023
Baton Rouge/New Orleans, LA: The Moran Group, a leading full-service advertising, marketing, media, and PR agency, announces the availability of Disney+ streaming inventory through its programmatic buying offering, Amplifi. This addition provides Amplifi clients direct access to the coveted Disney+ inventory and audience through a Private Marketplace (PMP), enabling brands to reach a vast and engaged demographic with dynamic video, audio, and display campaigns.
Amplifi by The Moran Group is an audience-first advertising solution that puts your brand and message in front of in-market shoppers, whenever and wherever they are searching, watching, or listening. Through Amplifi, The Moran Group can strategically target low-funnel shoppers across multiple devices and premium networks, reaching them when and where it matters most. Amplifi campaigns are designed to increase conversions and reduce waste while giving you critical insights into your marketing performance and R.O.I.
Through Amplifi, brands can now leverage the power of Disney+, home to iconic franchises like Disney, Pixar, Marvel, National Geographic, and Star Wars, to reach millions of viewers across the United States. The PMP integration ensures you reach your audience wherever they get their entertainment with maximum brand exposure in a safe and trusted environment.
“We are thrilled to offer our clients access to Disney+ through Amplifi,” said Kathryn Lemoine, Chief Operating Officer at The Moran Group. “This integration allows brands to connect with their target audience amidst engaging content and amplify their message in a truly magical way.”
Amplifi's advanced measurement and reporting platform provides clients with detailed insights into campaign performance, allowing them to optimize their spending and maximize ROI. Disney+ adds another layer of effectiveness to Amplifi's already robust suite of digital marketing capabilities.
The Moran Group is a full-service advertising, marketing, media, and PR agency that strives to deliver Performance, Fueled by Innovation, Guided by Expertise. Founded in New Orleans, LA in 1984, now headquartered in Baton Rouge, LA, with offices in New Orleans, The Moran Group represents clients nationwide in 48 states. The agency provides digital and traditional media services and creative marketing and production services across many industries and business categories. Prioritizing and placing clients first has allowed The Moran Group to stay on top of client needs. Investing in the digital tech space 17 years ago has led to digital services which can achieve the best results for clients. Combined with an advanced measurement and reporting platform through the group’s proprietary product, AMPLIFI™, clients can experience superior digital advantages and placement.
Amplifi by The Moran Group is an audience-first advertising solution that puts your brand and message in front of in-market shoppers, whenever and wherever they are searching, watching, or listening. Through Amplifi, The Moran Group can strategically target low-funnel shoppers across multiple devices and premium networks, reaching them when and where it matters most. Amplifi campaigns are designed to increase conversions and reduce waste while giving you critical insights into your marketing performance and R.O.I.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
Disney+ is currently available in more than 150 markets across North America, Europe, Asia/Pacific, Africa, and Latin America.
For more information on The Moran Group, contact Kathryn Lemoine, COO klemoine@themorangroup.com, 225.571.5589, or visit moranadvertising.com.
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