Solutions in Marketing from The Moran Group

Stay Informed And Inspired With Our Latest Insights.

The Moran Group invites you to explore the latest industry news, marketing strategy tips, and best practices our specialists have to offer from a range of advertising services.

Illustration of diverse group of people standing side by side together

Inclusive Marketing: Embracing Diversity

Inclusive marketing is important because it reflects the real world and helps you connect with a wider audience. It is the thoughtful incorporation of different people regarding race, ethnicity, gender identity, disabilities, and all walks of life. When done genuinely, inclusive marketing can take your brand to the next level.

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Leveraging the Problem-Solution Model in Your Messaging Strategy

This post provides practical steps to leverage the Problem-Solution model in marketing, including audience research, crafting problem-centric messaging, highlighting your solution, showcasing benefits and features, sharing success stories, and concluding with a strong call to action.

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Closeup view of a man's hand on a laptop keyboard and the other hand holding a mobile phone. Graphics overlayed on the photo show a mix of online customer reviews.

The Importance of Customer Reviews and Testimonials: How to Boost Your Reputation

Customer reviews have a crucial role in the digital age, benefiting both businesses and consumers. They build trust and credibility, influencing consumer buying decisions significantly.

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A man has a video chat with a male doctor on his laptop from home

Top Digital Marketing Trends Reshaping the Healthcare Industry

As patients increasingly rely on the internet for information and solutions, digital marketing within the healthcare field has emerged as an indispensable means of reaching, engaging, and retaining patients. Learn more about the trends reshaping the healthcare industry.

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Two young ladies use a mobile app to find great deals while shopping

The Power of Retargeting: How to Re-Engage Your Audience Effectively

Discover the game-changing strategy of retargeting to captivate your audience. Learn how this digital tactic delivers ads multiple times to potential customers on the verge of converting.

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Beautiful young woman at beauty clinic touching her face, smiling

3 Tips to Improve Your Patient Bookings for Cosmetic Surgeries

New patient acquisition is essential in order to grow your Cosmetic Surgery practice. Read on to learn The Moran Group’s 3 key tips to improve new patient bookings through a digital media lens.

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