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Only 9% are ready to buy; Nearly 90% are waiting to be convinced.

When you talk to the 9% ready to buy a new car, truck, or SUV...

• You will be one of many dealers following these leads.
• The in-market shopper already knows they are buying a car.
• The in-market shopper’s decision comes down to price.
• Less loyal.
• Less profitable.
  

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Q: How do you talk to the other 90%?

A: You have to advertise on the medium that reaches the masses.

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The Power of Television

• TV has an 80% Reach. Higher than any other platform.
• Local broadcast news is the most trusted source of news. 
• Local broadcast viewers, even streamers, watch the local news.
• Consumers start and end their day with TV - then they reach out to cable, radio, social media, streaming - and back to TV. Being on television builds duplication of views.
• Television ads create motivation to do further research online.

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What Happens Through a Consumer’s Journey?

• They’re seeing my advertising. 
• They’re listening to me. 
• You have established a relationship. 
• When the 90% are ready to buy, they are going to give me a shot.
• Higher closing rate.
• Loyal customer. 
• More profitable. 

The Moran Group can customize a strategy for you. Reach out today for a free, no-obligation marketing review and discuss how to get the most from your marketing budget. https://www.moranadvertising.com/

Sources:

• ‍TVB.org: 2024 Media Comparisons Study‍
• NADA.org: Why Auto Dealers Should Double Down on Their TV Advertising

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