As we dive into 2023, you’re likely hearing more and more chatter about AI. Whether you’ve heard about ChatGPT or AI generating art pieces, artificial intelligence isn’t going anywhere in the new year. We’re here to break down the highlights of using artificial intelligence to generate content in the digital marketing space and some new tools hitting the space. We’ll cover the good, the bad, and the unknown. If you’ve thought about rolling out AI for your marketing efforts, you’ll want to read on for some tips. 

What is AI?

To start at the very basics, AI stands for artificial intelligence. AI applies to any process that a computer or systems is able to automate instead of having a human complete it. A common example of artificial intelligence in everyday life is Apple’s Siri feature. 

What is ChatGPT?

In the final months of 2022, OpenAI announced their newest product, ChatGPT. If you’re in the tech or marketing space, you’ve likely started to hear buzz about this groundbreaking tool. The GPT in ChatGPT stands for Generative Pre-Trained Transformer. Essentially, it’s a chat bot that uses artificial intelligence to generate responses and answers to text that’s input into its system. Many people are using it to write email newsletters, create HTML code, provide answers to common questions, and more. While still in its early stages, expect the popularity and awareness of ChatGPT to increase.

How can AI content get used in search engine optimization (SEO) content? 

Now let’s dig into how AI and SEO content play off of each other. AI tools can be used for content in a multitude of ways. You can have them do something as simple as spell check a piece already written to something as complex as generate paragraphs or pages of topic-specific information. Using AI to create SEO content allows you to create SEO digital content at scale, quickly. AI content tools can cut back on the time it takes to produce text and make the content creation process more efficient.

What’s the downside of using AI generated content in my marketing materials and website? 

AI tools for SEO content are to be used with caution. Search engines have clear guidelines when it comes to organic search and best practices for content. When using AI created content, you’ll need to make sure that the content is unique and still follows Google’s “helpful content” best practices. In addition to making sure the content lives up to the quality search engines demand, you’ll also need to proofread all content from a user standpoint. Does it read well? Does it make sense? Will my website visitors find this content useful? 

All-in-all, we recommend using AI content generation as a tool to assist in the overall SEO content creation for your business or agency, and not the end-all-be-all content creator. We find hybrid content of AI and human written content performs best. It’s the best way to guarantee quality content optimizations, align with a brand’s voice, and avoid any duplicate content concerns. 

Have questions about artificial intelligence and how it can help your business? Contact the experts at The Moran Group advertising agency! We’re happy to talk through best practices and how to apply it to your business specifically.